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Watch the video below to see the impact of this years campaign!
About us
Marmalade Trust is a UK charity with an international reach. Our mission is to create a society where we recognise that loneliness exists and support each other to find new social connections.
We aim to increase understanding that loneliness is a natural human emotion that we will all experience at some point in our lives. We see it as both a signal and an opportunity to increase social connections that enrich all our lives. We are here to support people in this journey.
A recent joint survey between Marmalade Trust and neighbourhood app Nextdoor revealed that 85% of Brits had experienced loneliness in the past year, with 44% feeling chronically lonely. By increasing our understanding and awareness of loneliness, we can better manage our emotions and support others to do the same.
What is Loneliness Awareness Week?
Loneliness Awareness Week, launched in 2017, aims to open up conversations about loneliness, raise awareness, and reduce stigma. After years of disconnection, we wanted to help rebuild our sense of community and belonging. For the first time since 2019, we supported in person events and activities alongside our digital campaign, reaching more people globally.
Loneliness Awareness Week grows in momentum each year, and we're thrilled to have worked this year with representatives worldwide to create supportive communities and spread our messaging further.
Our campaign in numbers
The total PR reach was 151.4 million people
We reached 268 million potential impressions
86% of people felt more valued and connected as a result of the campaign
Almost 25,000 visits to our websites
1,507 UK and global connection building events and initiatives
96% of people would take part in LAW again
Shouting it from the rooftops!
Our media reach this year saw a colossal surge to 151.4 million as we were featured by The Times, Stylist Magazine, numerous local councils, Hello!, Black Country Radio, BBC UK, Yahoo1 News, Reader's Digest, Bristol Mayor, the Government departments, Foreign Affairs NZ, WDBJ, UK News Group, Radio Woking, Bradford Radio, BBC Points West Radio and well over a hundred more.
Choir of the Earth
brought 416 people together to learn, record and perform Louis Armstrong's 'What a Wonderful World' online.
TogetherCo.
Connections at the Capitol
Summer Party
Kindred
City Girl Network
Sky
Connection Matters Conference
British Deaf Association
Tonic Housing
Say Hello Benches
Your feedback made us smile...
Partnerships
We're excited to have partnered with neighbourhood app Nextdoor on groundbreaking research, released at the start of our campaign. To coincide with Loneliness Awareness Week, The Cares Family and Lonely Not Alone unveiled their latest initiatives.
Our collaborations spanned Sky, Famileo, Choir of the Earth, TogetherCo, Charity Retail Association, Eden Communities, Camerados, and NatWest, among many others.
We're grateful for the collective effort of these fantastic organisations, businesses, communities, and individuals and their wonderful feedback:
Stay updated
We'd love to stay connected with you through our email newsletter. Feel free to subscribe here
Contact us
If you'd like to get in contact with our team directly, send us an email at info@marmaladetrust.org. We'd love to hear from you.
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